September 14, 2008 Seth Perkins

IBC – Day 3 – Jeffrey Katzenberg – World’s First Live 3D HD Broadcast

Ok.  This is going to go under the “geek list” I know, but my day at IBC rounded off with a really cool event: the world’s first live broadcast of 3D in HighDef!  The content was an interview conducted by Elizabeth Daley (dean of USC’s School of Cinematic Arts).  The subject was Jeffrey Katzenberg and his viewpoints on 3D in cinema and the film industry’s ability to drive this technology.  For those of you who don’t know, Jeffrey Katzenberg is CEO of Dreamworks Animation. 

First off, I have to tell you, as the clock was counting down, I was a bit nervous for all the techs and companies involved in this feat.  This was by no means “trivial”.  But, let me tell you, when the signal switched over to LA it was GORGEOUS!  I mean, it was there, it was 3D, it was real.  

Basically, what was discussed was 3D as an eventuality.  Katzenberg put 3D on the same plain as the advent of “talkies” and the adoption of color.  3D, he said, is only another innovation bringing the experience of the sense of sight closer to our own perception of the real world.  

I’m a believer.

He went into discussion of Dreamworks Animation and how he’s pushing to bring 3D into reality by making it part of the production workflow.  Emphasizing that point, he showed a test clip of a scene from Kung-Fu Panda (which I finally got to watch on the plane over).  In this test clip, his team revamped the renders and edits during the escape-from-prison scene.  It was just: perfect.  This was followed by something even better : a 3D clip from Monsters Versus Aliens.  Oh, MAN!  Does it stop?!  It was hilarious and beautiful and just: incredible!  

Anyway.  I’ve got a lot of stuff to jot down here, but it’s late.  It’s 2 AM in Amsterdam and my clock is still off.  Frankly, I think it’s better to let it be off.  It will make coming home that much easier:)

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