April 24, 2009 Seth Perkins

NAB 2009

It’s 5 AM at McCarran International Airport in Las Vegas, Friday, April 24th.  I’m en route to LA after spending the past week at the National Association of Broadcasters show.  NAB is the big show in the US where everyone involved in content creation (3D, cameras, mics, capture, etc), post (edit, composite, etc) and distribution (ie my employer: KenCast) get together to attend conferences, training, and of course, exhibit our latest and greatest on the show floor.  I try my best not to discuss my work on this website (if you want to read about KenCast, please visit our homepage), however I will say it was an excellent show for the company.  With the recent downturn in the economy, tradeshows have been taking a major hit, however, even though traffic quantity was down at NAB, we had some of the best quality traffic ever.  

Besides staffing the booth, I did peel myself away to visit other exhibitors, including two of my favorites : Adobe and Autodesk.  Adobe put on several presentations on the future of flash in content delivery to devices (I also attended presentations on the latest incarnation of their multitrack mixer : Audition).  I have been on Production Premium CS3, but at the show, a special 15% discount enticed me to make the jump to CS4:)  So, that should be waiting at my apartment when I get back to CT.  

Autodesk, whether at NAB in Vegas, or the sister show, IBC in Amsterdam, is always my favorite booth to visit.  Last year, the booth was constructed from unpainted plywood, perfect for recycling.  This year, the booth was actually constructed out of the cardboard tubes used to bring in the carpet used by the show.  It was gorgeous.  You can see a hint of it in the wide shot of the hall, below from my iphone, as well as the carvings done in the cardboard wall surrounding the demonstration theatre.  Autodesk always does the best job in demoing their postproduction products.  I’ve been to presentations where they have people from Weta showing color grading on King Kong, editing on trailers, etc.  Their demoreel stops people in their tracks.  I just love to sit their and watch.  Of course, the only Autodesk tool I’ve really touched is Maya, but someday I hope to get my hands on Flame and the other post tools.



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